WhatsApp Marketing Automation For Real Estate Agents (An Ultimate Guide)

The ultimate guide is to help you decide whether to use WhatsApp for marketing. 

After reading this comprehensive guide on how Real Estate businesses are using WhatsApp, you will answer whether using Whatsapp for marketing purposes is worth it.

Marketing your property for sale takes a lot of time and effort. Some agents choose to sell their property by emailing their contacts database one by one. This is a time-consuming process that you can easily handle more efficiently.

We will analyse how we can use a different tool, WhatsApp, to automate the marketing of your property.

Many real estate agencies are investing in digital marketing, but they don’t all realise the power that WhatsApp automation has. If you’re one of them, this article is for you.

What is WhatsApp Marketing Automation?

WhatsApp Marketing Automation is a technology that enables businesses to send messages to their leads, customers or prospects in bulk through WhatsApp. 

It is delivered by WhatsApp Marketing Automation companies.

WhatsApp is the most used chat platform worldwide, with 1.5 billion monthly active users and over 68 billion messages sent per day. It also has the highest open rate compared to email and SMS, making it a powerful channel for marketing automation with a high ROI.

Setting up WhatsApp Marketing Automation is easy.


If you follow the below steps, you should be able to start your WhatsApp Marketing Automation within 20 minutes.

1. Create Business Account (It is free)

2. Connect Your WhatsApp number with Automation Tool

3. Start responding to your leads automatically.

1. Create Business Account (It is free)

Go to https://www.whatsapp.com/business/ or download the WhatsApp Business app from Google Play or Apple Store and create a new account with your business phone number. 

You will receive a verification code on the phone number you entered and verify your account once you receive the code.

2. Connect Your WhatsApp number with Automation Tool

To automate WhatsApp conversations, you need an automation tool that allows you to send messages automatically from your device. 

These tools have a web interface where you can write various messages that will be sent automatically when someone messages you first on WhatsApp. 

They also allow you to add media files such as images and documents in the automated messages.

3. Start responding to your leads automatically.

Respond to your WhatsApp business leads in seconds. 

Connect WhatsApp with an Automation tool to send automatic messages and close more sales. 

The integrations are fully customizable – you can decide when your agents should step in or fully automate the whole process. 

Create a personalized customer journey with automated messages and ensure that you never lose another lead.

WhatsApp Marketing Automation for Real Estate Agents

1) Automate the response to your leads.

2) Get more listings by sending pictures and details of properties in your area.

3) Give your clients a faster way to get in touch with you.

4) Set appointments with leads right inside WhatsApp.

5) Send beautiful PDF brochures in seconds.

1) Automate the response to your leads.

Automate the response to your leads When an interested person contacts you, it’s essential to respond quickly. 

Sometimes, it’s not always possible for you to reply immediately during the night or holidays. With WhatsApp Marketing Automation, you can automatically create automated messages when someone sends you a notification via WhatsApp.

Stay in touch with your clients once a client becomes a lead. You want to keep engaging with them through different channels, so they don’t forget about your services or go with another agent. 

With WhatsApp Marketing Automation, you can easily communicate with them by sending automated messages at specific time intervals or when certain events occur.

You can send messages to your leads in a highly personalized way, making them feel like they are receiving a personal message rather than just another marketing campaign. 

You can also send them content like long-form articles, videos, images or other types of content that will keep them engaged and informed about what is going on in the real estate industry.

2) Get more listings by sending pictures and details of properties in your area.

Listing pictures are the first step in converting a lead into a client. 

Real estate listings are all over the Internet. You have a lot of competition, so what can you do to stand out from your competitors and get more real estate listings? 

Word of mouth is the most powerful marketing tool, but it can be challenging to get started. All real estate agents should send pictures and details of properties in their area directly to interested home buyers.

Studies have shown that images, links, and properties increase the likelihood of listings. But there’s a lot to set up, so it can be time-consuming. This is where WhatsApp Automation comes in – use your smartphone to quickly send clients house details, contracts and even appointment reminders. 

Using a WhatsApp Automation tool makes this extremely easy and hands-free so you can focus on the important stuff.

3) Give your clients a faster way to get in touch with you.

The real estate market is highly competitive. To win in this game, you need to be available to your clients and answer their questions as soon as possible. 

You can’t afford to miss a lead because you didn’t respond fast enough.

WhatsApp Automation allows you to provide a fast and easy way for your clients to get in touch with you. 

Once your clients click the link, they can start a chat with you without being added to your contact list. This makes it safe for your clients and easy for you, as all messages are delivered directly to your WhatsApp.

This also means that you always have the latest information about your leads on hand when you reach out, giving you a better chance of closing deals.

There are automation tools specifically designed for real estate professionals, but they can also be adapted for other industries where customer service is critical to success.

4) Set appointments with leads right inside WhatsApp.

Using WhatsApp Automation Tool can automate your messages and set reminders. This will save you time and help you engage with more leads. 

You can use WhatsApp Automation Tool to set appointments with leads. 

After you’ve connected a WhatsApp number to WhatsApp Automation Tool, you can add the “Book Appointment” button to your bot flow for contacts to book an appointment time with you.

This will make it easier for them to interact with your business and make an appointment without having to call or email. 

You’ll get a notification when a contact books an appointment and the contact details are added to your CRM, helping you stay organized and track every conversation in one place.

5) Send beautiful PDF brochures in seconds.

Give every customer a beautifully presented PDF brochure including pictures and information about their specific property of interest. 

You can easily manage all the different variations of your marketing material with a single template. 

WhatsApp Automation tool allows you to send thousands of brochures in one click using our assertive bulk messaging feature. 

Also, Automatically send out new versions when a property price changes or an update to the listing.

Your customers will love receiving a personalised brochure via WhatsApp, and it will make your website visitors feel like they are already working with you. 

The power of WhatsApp is that it feels more personal than email, so your customers are more likely to engage with you, request a viewing and ultimately buy or rent your property.

You can include PDF links so customers can easily see other properties that match their requirements, get directions or even book a viewing online. 

You can also add additional content such as mortgage calculators, moving guides, A-Z of moving tips, and other information that will make life easier for your customers.

The key benefits of using WhatsApp Marketing for your Real Estate Business are:

Builds relationships with clients

Engage with clients effectively

Increase Sales

Engage with clients effectively

Provide a unique and engaging experience to your clients by providing offers, rewards, discounts and much more via WhatsApp. 

You can send them pictures of homes or apartments they might be interested in, along with the location, price and amenities. And when they are satisfied and happy, they will recommend your services to their friends and family, which will eventually help you grow your business.

Builds relationships with clients

The app offers a two-way communication channel that allows agents to interact with prospects in real-time. 

It’s an excellent opportunity to build stronger connections with clients by providing personalized service through text messages or phone calls before, during, and after-sales. 

You can send messages to your clients on special occasions like their birthdays or anniversaries, which helps you stay connected. 

This builds trust and loyalty towards your brand.

Increase Sales

You can increase sales opportunities by directly communicating with potential customers in your marketing strategy. 

With this feature, you can provide leads with information on newly listed properties, direct them to landing pages online, and even share video content, making it easier for you to convert leads into sales.


The benefits of using this marketing technique for real estate agencies like getting leads, nurturing them and saving a lot of time are huge. But it doesn’t mean that you should dive in the water headfirst. 

You need to be very careful in what you do so that your strategy is correct and you don’t get into trouble. Once you’ve read this article, don’t just keep it on the shelf as an article you have found on the internet. 

Apply what you’ve read and test your marketing automation flows with real customers.

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