In this article, I will show you how to optimize your real estate business page on Facebook.
You’ll learn how to set up your page correctly, create engaging posts and use the Facebook Insights Dashboard.
It would be best to have better brand awareness, lead generation, and client conversion. You’re researching ways to optimize your real estate business Facebook page, but you don’t want to make a bunch of trial and error.
You’re looking for a step-by-step guide that outlines what you need to do to boost your results by the end of the day.
A Facebook business page is a powerful tool for reaching potential clients and building a personal brand for a real estate agent. If you’re looking to optimize your real estate Facebook business page, here is the step by step guide on how to do so:
- Profile Picture and Banner:
Your Facebook profile picture should be your logo. (Note: We’ll talk about the banner image in a bit.) Make sure your logo is high quality and looks nice when shrunk down to the size of a profile picture.
If your logo is too busy, or if you don’t have one, use a picture of your company mascot instead.
Your Facebook banner image allows you to get creative and show off who you are and what you do as a business. When choosing an idea for your banner, pick something that reflects your brand and tells potential customers some story. What kind of story? That depends on what you do.
For example, If you’re a real estate agent, try using images that show potential buyers what they could accomplish by buying their dream home. For example, maybe it’s a family sitting around the dinner table at home having fun together.
- About Section:
This section is probably the most important thing you can fill out when creating a Facebook page.
Your “About” section is like your personal and professional resume as a realtor. It will tell prospective clients everything they need to know about you and your business under 2,000 characters.
You’ll want to include a summary of yourself and your services, including neighborhood locations you specialize in and the type of clients you work with. This section aims to provide potential clients with enough information to determine if you are the right fit for them or not.
You’ll also want to include some basic contact information for your business, such as address and phone number.
Content is the backbone of your FB page, and content makes it different from a website. It allows you to reach out to potential clients and show them that you understand their real estate needs.
Your real estate Facebook page should be a mixture of visual and textual content. Visual content includes photos, videos, infographics, presentations, and how-to guides. The textual content includes blog posts, notes, links, etc.
It would be best if you created a mix of these types of content on your real estate business page, and this will help you attract more leads and promote your brand effectively.
- Call to Action:
Real estate agents are visual people. We love looking at houses, neighbourhoods, and anything related to home buying and selling. And we often like sharing this stuff on social media — especially our Facebook pages. But what if you could add a little something extra to those photos? I’m talking about adding a call-to-action button right on the image! When someone sees it in their feed, they can easily click to the page you want them to visit.
Real estate agents are often frustrated with their Facebook pages. They’re not getting the response they want, and many don’t even understand what they’re doing wrong.
Well, Engagement is the name of the game on Facebook. The more people interact with your posts, the higher their likelihood of showing up in your followers’ newsfeeds. The more user engagement you get, the more traffic to your website and listings.
- Promote your Blog posts:
It’s a good idea to promote each new blog post on Facebook. If you have a high number of followers, this will help increase traffic to your site and give people more information about your needs.
It will help build up a following for your real estate business page. As with any social media promotion, it may take several attempts before someone clicks through. But even getting one person from Facebook to visit your blog every day is an achievement!
- Conduct Events, Quizzes, and Polls
Facebook is a great platform for you to create, promote, and keep track of events. You can inform people about sales, open houses, new listings, or even real estate advice seminars.
You can also create quizzes and polls to engage your audience. A quiz could be as simple as “What’s Your Dream Home?” while a poll could ask, “Do you prefer Apartment-Flat or Individual Villa?”
- Give Freebies
One of the best ways to connect with your target audience is to give them something they need. In real estate, it could be useful information such as a checklist of things to look into before buying a home or even a guide on finding the best value for money when investing in a property.
And, who doesn’t like free stuff?
Giving your audience something valuable without asking anything in return is an effective way to get them hooked on your page, and it will make them want to come back and check out more of your content.
As a real estate professional, you already know how important it is to be front of potential customers and clients. The more people you reach, the greater your chances of getting more leads and closing more deals. The Facebook tab is one of the most popular and effective ways for real estate professionals to keep their business page up-to-date, share useful content with prospective clients, increase brand awareness and reach a wide audience.